Clothing choices are an extension of our identity and emotions. A self-expression, that empowers confidence and social connection. We want to be a defiant brand, a symbolic expressions of choosing love when the world is struggling with a surrender to hate. We created Love en Masse to allow all of us to express joy, creativity, and that defiant loving spirit.

Love en Masse is based on unhu, a profound Zimbabwean philosophy that emphasizes the interconnectedness of all humanity. At its core, it means "I am because you are," highlighting the idea that our individuality is shaped by our relationships and the well-being of others. Aspiring to live with unhu means embracing compassion, mutual respect, and the understanding that personal growth and success are rooted in uplifting those around us. It calls us to act with kindness, foster community, and create a world where each person’s dignity and humanity are honored. Through Love en Masse, we aspire to build a more just and unified society.

I AM, BECAUSE YOU ARE.

THE PEACE CAPSULE

How do we create peace? We march. We scream. We talk. And we hug. And when we do this with positivity we win with positivity. Social media is creating extremes where people choose sides of a conflict like choosing a team in a football league. We have started to fight and fall with the same fervor as a rabid fan without empathy, learning or thought. Our side is all right. Theirs is all wrong. All the while a bubble of information plays into our prejudice.

When we choose sides it hurts the people we are trying to save. We create more anger, more aggression and more conflict. Adding anger to a war is like adding fuel to a fire. This angry energy leads to more avenues for the powerful to harm the innocent. To create change and peace lets not choose sides. Lets choose what we really want. Peace. Lets Love en Masse