I love this business. And have always loved to have side projects that I can share everything I have learnt and been taught. Sometimes those projects are about our business like the book Fervor. And sometimes they are the fun side of things like the Book of Conversations. Hope you enjoy them as much as I enjoyed making them
Fervor
Fervor: Collected Works by Saatchi & Saatchi" is a collection of essays and anecdotes designed to help marketers understand and create fervor, that intense and passionate feeling that leads to brand loyalty and lasting impact. Through a blend of personal stories, historical examples, and actionable advice, the authors guide readers through the process of finding the right problem, crafting the Big Idea, and connecting with the right audience. With a playful and engaging tone, "Fervor" offers a refreshingly human perspective on marketing, reminding us that connecting with people on an emotional level is crucial for creating brands that truly resonate.
Room Of Mirrors
Room Of Mirrors is a refreshingly honest and humorous guide for anyone looking to make real change in their personal and professional lives. Written by Jason Schragger, a seasoned creative leader with decades of experience working with top brands, this short and accessible book encourages readers to embrace their unique strengths, challenge the status quo, and find the joy in creating a life filled with purpose. Schragger's insights are rooted in his own unconventional journey, encouraging a playful approach to success, a rejection of traditional notions of hierarchy, and a deep understanding of the power of passion, resilience, and genuine human connection. Prepare to be challenged, inspired, and perhaps even a little bit mischievous as you delve into the Room Of Mirrors.
Book of Conversations
WARNING: This book contains images of a sexual, racial, political, controversial, enlightening, rewarding and humorous nature that may lead to arguments, discussions, debates, skeleton-out-of-the closet moments, divorces, affairs, insults and compliments, home truths and of course, conversations.
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The book of Conversations 120 questions, 120 artists
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THE BOOK OF CONVERSATIONS "The book everyone is talking about." We love having great conversations. However, in our busy lives we often find ourselves just trading information. What we did, where we went, what we bought. So we wrote a collection of questions, each one a conversation starter. Some deep, some trivial and some you will never forget. However, words are not enough. Images provoke people in ways that words can't. 120 artists, graphic designers, creative directors, art directors, photographers, illustrators and animators were approached and were each given a question. Their task was to provoke this question with an image. The image could make the reader cry, shout, laugh or think. But most importantly, it should get them to talk. Let's bring conversation to a world that needs it more than ever. Let the discussion begin.