SCHRAGGER
CHIEF CREATIVE OFFICER
Hi, I am Jason. I am a terrible speler, have instagram diagnosed ADHD, and arguably talk too much. I am also the Chief Creative Officer of Saatchi & Saatchi North America and am passionate about being an effective problem solver in the business world.
I believe that your “flaws” are actually your superpowers. I believe the right answer isn't the easy one, it’s the simple one. It’s the answer staring you in the face that allows for the counter-intuitive nature of being human. And I believe that the job of a brand isn't to get people to buy things, but to serve them. I help companies stop extracting value and start creating it, by giving people the help to make the things they are passionate about even better. That is how you create fans.
I am the author of Make Belief and The Book of Conversations, books that explore how emotion, mischief, and a little bit of delusion can change the world. I live in Rye, NY, where I am currently trying to figure out how to get my kids to hang up the phone.
THE POWER oF Sport
In a world where reality is increasingly blurred by special effects and scripted entertainment, sports offer a genuine connection to something real and authentic. Humans vs. humans, live and unscripted. This creates a shared experience that fuels our passion and fandom.
CREATIVITY & TECH
Technology is the greatest accelerator of creativity.
Books
I love this business. And have always loved to have side projects that I can share everything I have learnt and been taught. Sometimes those projects are about our business like the book Fervor. And sometimes they are the fun side of things like the Book of Conversations. Hope you enjoy them as much as I enjoyed making them.